Fashion and location

Che si tratti delle fashion week o delle presentazioni delle collezioni “Cruise”, ormai sempre più attese dagli appassionati di moda, i brand amano sorprenderci con allestimenti teatrali ma soprattutto con location che sottolineano il mood delle sfilate.

Ecco le più belle che ci hanno colpito su Instagram nelle ultime settimane:

Jaquemus sceglie un campo di lavanda di Valensole, in Provenza, per celebrare i 10 anni del brand

View this post on Instagram
“LE COUP DE SOLEIL” 10 YEARS ANNIVERSARY SHOW “LE COUP DE SOLEIL” 10 YEARS ANNIVERSARY SHOW @bureaubetak @swarovski @lucienpagescommunication @bureaufuture @maccosmeticsfrance @claradeshayes Dans les terres de @terraromajaubert
A post shared by JACQUEMUS (@jacquemus) on Jun 25, 2019 at 3:53am PDT

Per la collezione uomo SS 2020 di Saint Laurent, Anthony Vaccarello ci porta in spiaggia a Malibù.

View this post on Instagram
MALIBU – JUNE 6 MEN’S SPRING SUMMER 20 BY ANTHONY VACCARELLO 12/12 SOUNDTRACK by @sebastian_edbgr #YSLSPRINGSUMMER20 #YSL #SaintLaurent #YvesSaintLaurent #YSLLA @anthonyvaccarello
A post shared by SAINT LAURENT (@ysl) on Jun 11, 2019 at 9:04am PDT

Kim Jones presenta l’uomo Dior SS 2020 tra le opere dell’artista Daniel Arsham.

View this post on Instagram
Check out the key looks from the #DiorSummer20 men's collection by @KimJones in collaboration with the artist @DanielArsham. In this line the shapes are supple, fluid, gently structured and featherweight, but combined with working methodologies and characteristics that evoke sculptural origins.
A post shared by Dior Official (@dior) on Jun 22, 2019 at 6:03am PDT

Alessandro Michele amplifica il fascino dei Musei Capitolini per la Gucci Cruise 2020

View this post on Instagram
Seen on the back of a men’s jacket in the #GucciCruise20 fashion show, the date: 09-11-89, which is the fall of the Berlin wall. This piece represents @alessandro_michele’s vision of freedom, equality and self-expression since he began as Creative Director in January 2015. @museiincomuneroma. #AlessandroMichele #MuseiCapitolini See a video of the collection through link in bio.
A post shared by Gucci (@gucci) on Jun 1, 2019 at 8:24am PDT

L’archeologia industriale delle acciaierie Falck diventa il set perfetto per la collezione Ermenegildo Zegna XXX 2020 di Alessandro Sartori

View this post on Instagram
Discover highlights of the bold #ZegnaXXX collection from the #ZegnaSS20 show by @alessandrosartoriofficial.
A post shared by Ermenegildo Zegna (@zegnaofficial) on Jun 16, 2019 at 4:23am PDT

Per Palm Angels next stop: Porta Venezia

View this post on Instagram
Last days Stories by @dark_white
A post shared by Francesco Ragazzi (@palmangels) on Jun 18, 2019 at 9:25am PDT

Re Giorgio apre le porte dello storico headquarter Armani in via Borgonuovo

View this post on Instagram
Mr Armani with his models at the #GiorgioArmani Men’s SS20 show held at the historic headquarters in Via Borgonuovo 11 #mfw Credits: @stefanoguindani @sgpitalia
A post shared by Armani (@armani) on Jun 17, 2019 at 11:15am PDT

Silvia Vetturini Fendi in collaborazione con il regista Luca Guadagnino, guest artist della collezione uomo SS 2020, sceglie la natura del parco della Villa Reale di Milano

View this post on Instagram
Go behind-the-scenes of the #FendiSS20 Collection. Discover more on Fendi.com. Creative Director @silviaventurinifendi Guest artist @luca.guadagnino
A post shared by Fendi (@fendi) on Jun 20, 2019 at 6:44am PDT

Il teatro Metropol si trasforma in una foresta esotica per la collezione Sicilian Tropical di Dolce&Gabbana

View this post on Instagram
Behold the tropical setting created for the Men’s Spring Summer 2020 Fashion Show. Soon to be live streamed. Watch the show on @dolcegabbana_man at 2pm CEST. #DGSicilianTropical #DGMenSS20 #DolceGabbana
A post shared by Dolce & Gabbana (@dolcegabbana) on Jun 15, 2019 at 5:01am PDT

Philipp Plein crea uno scenario post apocalittico alla Mad Max per un sfilata che diventa un party rock

View this post on Instagram
TEN OUTTA TEN 💲💲💲💲💲💲💲💲💲💲 SS/2020 PHILIPP PLEIN ™️
A post shared by Philipp Plein (@philippplein) on Jun 19, 2019 at 12:26am PDT