The Pitti Special Click

Pitti Immagine Uomo, the leading global trade fair dedicated to menswear and contemporary lifestyles will be held in Florence from 11 to 14 June 2019. Every edition it offers a world of styles and unique projects to express the latest fashion trends. It features a well-curated edit and mapping out of select lifestyles, a focus on venues with cutting-edge fashion research and an emphasis on more forward-thinking areas. There are projects that combine outdoor and fashion moods to represent the new souls of the athleisure wardrobe and reveal the know-how of contemporary artisans. In addition, one finds the excellence of the new classics alongside the most up-to-date sportswear brands, the new generation of talents from Northern Europe and the latest names on the Far East fashion scene to luxury streetwear and the most pioneering styles. All this takes place within the unique atmosphere of the Pitti Experience.

Something special clicks into place every six months at the Pitti Immagine fairs when the research carried out by brands and the Pitti team into new projects, events and international names faces off with the research of buyers, journalists, influencers and visitors from all over the world. The resulting sparks produce an always new energy and emotions together with a certain “X Factor” that makes each encounter a success and makes people eager to come to Florence in order to see, learn and try to understand. This is The Pitti Special Click, the theme of this summer’s fairs which sums up the energy that circulates around the Fortezza and suddenly finds a direction. The Main Forecourt of the Fortezza da Basso will once again be transformed through the set design curated by lifestyler Sergio Colantuoni. The Pitti Special Click will also be presented through the fairs’ new advertising campaign by Emilio Tini, the photographer and artist whose style celebrates Italian creativity and savoir faire and who has collaborated with prestigious international brands.