THE GREEN CARPET FASHION AWARDS, ITALIA 2017

Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, announce the world’s first Green Carpet Fashion Awards, Italia 2017, which are built on sustainable values. 

The awards will be held at the iconic Teatro alla Scala, Milan on 24 September 2017, during Milan Women’s Fashion Week and will feature major brands such as Fendi, Giorgio Armani, Gucci, Prada, Valentino, Ermenegildo Zegna and Agnona as well as emerging designers, whose vision and creativity represent the future of fashion.

The CNMI Green Carpet Talent Competition, launched in collaboration with Camera Nazionale della Moda Italiana (CNMI) and Eco-Age, invites emerging designers to create a bespoke sustainable look, which celebrates the excellence of Made in Italy, pairing ethics with aesthetics.

All entrants are challenged to incorporate the Green Carpet Challenge® (GCC®) Principles of Sustainable Excellence, Eco-Age’s guidelines which relate to a range of social and environmental impacts typically caused by the fashion industry, into their bespoke look.

Five finalists will be invited to attend The Green Carpet Fashion Awards, Italia 2017 at Teatro alla Scala on 24 September 2017. That night, one designer will be recognized as the winner of the The GCC Award for Best Emerging Designer, winning an exclusive retail deal and the support of CNMI to produce a presentation during Milan Fashion Week.