SKY di Gioia: a new Gioia’s expression

Sky di Gioia is inspired by the natural beauty of the sunrise over the sea surface. Also, it carries a positive message of hope; the start of every day brings an infinity of new possibilities, and every dawn is a promise of optimism. The perfume notes include lychee, pink peony, rose and cedar wood.

The colors of the round and smooth, pebble-like bottle and the outer packaging take inspiration from the special color palette of the Mediterranean sunrise; a very pale shade of pink. The cap on the bottle is in a lychee pink shade. The face of the advertising campaign is model Barbara Palvin.