ROY ROGER’S + LIVERANO & LIVERANO

The Sevenbell group, a pioneer in the production of denim since 1952, presents on preview at Pitti Uomo the new Roy Roger’s + Liverano&Liverano capsule collection: the first jeans in tailored style spawned by the dialogue between two historic Florentine companies that inhabit different worlds but have points in common.

From the encounter between workmanship of the tailoring tradition, such as that of Antonio Liverano, and the innovative creativity applied to denim that hallmarks Roy Roger’s, under the guidance of Guido Biondi, the Roy Roger’s + Liverano&Liverano jeans showcase the sophisticated details of the hand-made that make the difference: cut, threads, lining and topstitching.

The new jeans are in fact constructed according to the canons of Antonio Liverano in terms of the shorter length of waistband and crotch, the rounded back pockets, the belt loops inserted in the waist seam, as well as the contrast green topstitching and the inner lining in cotton print from the Liverano&Liverano historic archive.

Roy Roger’s instead lends to the project its profound culture of denim, its innovative creativity and the quest for a high-quality Japanese denim, the ability to produce tailored jeans with salient details such as the internal rivets and the padding of the belt loops, as well as the study of complex washing processes – Raw, One Wash, Enzymatic, Stone Wash – with a proposal in 4 exclusive declensions of blue.

The new jeans come in a special packaging made of horsehair canvas, the reinforcement fabric used in the construction of tailored jackets.