ROY ROGER’S NEW CAMPAIGN FW 2015-16

Roy Roger’s, the iconic brand that has forged the history of Italian denim since 1952, presents the autumn-winter 2015-16 campaign, shot in New York. The testimonials of the new season are the Dutch model Bregje Heinen (The Lions NY), one of the favourites of Victoria’s Secret, and the Lithuanian Janis Ancens (Elite Milan), who has already lent his face to international brands.

“I chose New York because it is a city that belongs to our world, and because it is intrinsically international. It represents everything that I feel Made in Italy ought to stand for: the capacity for renewal without abandoning the classic and a contemporary interpretation,” explains Guido Biondi, creative director of the Sevenbell Group. 

The campaign – seen through the eyes of the Anglo-French photographer Philip Gay – captures with elegant naturalness the essence of a couple living in New York, homing in on moments of their free time as they walk along Park Avenue. The shots make it possible to concentrate on the protagonists and on what they’re wearing. The normality of their everyday gestures underscores the beauty of the garments which, in their special blend of classic manufacture and the contemporary touch, succeed in setting off their personalities to perfection.

CREDITS:

Creative direction: Guido Biondi, creative director, Sevenbell Group, Vicky Trombetta / DCOLLECTIF

Photographer: Philip Gay / 2DM Management

Stylist: Benjamin Sturgill

Models: Breje Heinen [The Lions NY] & Janis Ancens [Elite Milan]

Production: Laura Motta / 2DM Management

Location: Manhattan, NY