Fast. Pure. Emotive. For the past 70 years, the Porsche brand has been synony-mous with sports car construction at the very highest level. The first vehicle to bear the Porsche name was registered on June 8, 1948: It was the 356 “No.1” Roadster. This is the day on which the Porsche brand was born. The Type 356 turned Ferry Porsche’s dream of a sports car into a reality.
Porsche is celebrating this year’s anniversary with numerous activities around the world. On February 3 “The Porsche Effect” will open at the Petersen Automotive Mu-seum in Los Angeles. In Germany, the first “70 years of the Porsche sports car” ex-hibition will open from March 20–31, at “DRIVE, the Volkswagen Group Forum” in Berlin. The Porsche Museum will also be holding its own anniversary celebrations with a comprehensive special exhibition opening on June 9. On the same day, Por-sche will be inviting sports car fans to its “Sports Car Together Day” at all of its sites around the world. For the weekend of June 16–17, the sports car manufacturer will host employees, residents of the Zuffenhausen district and prospective customers to a public celebration in and around the Porsche Museum in Stuttgart. The “Festival of Speed” held from July 12–15, at the Goodwood race track in the UK will also cele-brate the anniversary, as will the “Rennsport Reunion” in California from September 27–30. The celebrations will conclude with the “Sound Night” event to be held for the first time in the Porsche Arena in Stuttgart on October 13.
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