Polaroid showcased several innovative solutions for the on-the-go user at Mobile World Congress 2015 in Barcelona March 2-5. On display a variety of Polaroid instant digital and imaging products including the new pocket-size Polaroid Zip mobile printer. The show also marks the debut of a new line of fit bands and Android and Windows mobile phones exclusive to the European market.
The booth was highlighted by the recently announced Polaroid Zip mobile printer. Approximately the size of a smartphone, the Polaroid Zip weighs just 186g (.41lbs) and allows consumer to print photos instantly while on-the-go. The device measures 2.91” x 4.72”, just less than one inch thick and boasts a striking high-gloss finish augmented by the iconic Polaroid Color Spectrum logo. The printer pairs wirelessly to any smartphone or tablet via Bluetooth 4.0 or NFC and using a dedicated free mobile app available for both iOS or Android, it allows users to instantly print 2×3 inch color photos. The Polaroid Zip utilizes Zero Ink Printing Technology by ZINK Imaging creating full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner.
With the app, users can capture a photo or select and edit an image from their gallery, applying a wide range of creative filters, effects and controls, including:
– Enhancements to brightness, contrast, saturation and tint as well as 12 color filters including sepia, retro and HDR.
– A collage mode that allows users to feature up to 9 images on one single print.
– The ability to draw in various colors using the paint mode as well as the use of frames, stickers, stamps, emojis and animations to make the image stand out.
– A unique business card creator allows users to choose from several templates and add in their image and personal info for a creative leave behind.
– The option to make edits private and only viewable using the app’s secret view mode. Secret view will print the original photo with an individual QR code that, when scanned, will reveal the final image complete with add-ons and creative effects.
The Polaroid Zip mobile printer will be available in late March at www.polaroid.com for $129.99 or 129.99€
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