#PITTIDANCEOFF

“Tell me how you dance and I’ll tell you how you’ll dress”. 

#PittiDanceOff is the theme of the Pitti Immagine winter fairs. The expression of yourself, of your own body, the energy and pleasure of living as well as performing. The protagonist is dance in the myriad expressions used today, along with the eclectic freedom of personal styles shared by dance and contemporary fashion. Pitti interprets them with its usual ironic twist and with a finger tut, in the best tradition of street dance and dance contests. With a layout project by Oliviero Baldini. 

It will virally introduce #PittiDanceOff, the new digital art project that accompanies the advertising campaign for the fairs. Directed and photographed by Dennison Bertram, creative consultancy by Gloria Maria Cappelletti for Cloy, production by Morena Russo for Connecting dot and choreography by Nicolò Besozzi.

Click on the link below for next Pitti Immagine Uomo show in Florence from 10th to 13rd January.