PITTI UOMO n. 93

Pitti Immagine Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from 9 to 12 January 2018. This global salon captures the most up-to-date fashion currents and projects with a broad appeal. At this edition there will be a special focus on the athleisure phenomenon and greater emphasis given to venues dedicated to the most contemporary and experimental menswear styles. It will showcase the new generation of artisans from across the globe, cutting-edge designs and luxury underground brands. It will feature gender-neutral collections, a selection of the most forward-looking proposals and international talent who are hoping to be discovered. As always, at its core the fair offers quality fashion labels representing the new classic style and brands that promote modern sportswear. All of this together with the unique welcome provided by the Pitti Immagine fairs.

PITTI LIVE MOVIE: the theme of the winter fairs

Cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a Film Festival where the styles of the various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatres district with billboards announcing the scheduled blockbusters, cult and indie movies. Creative direction by lifestyler Sergio Colantuoni. The general theme will be introduced by the new digital art project accompanying the advertising campaign for the fairs. Production and direction by Senio Zapruder, Executive Producer Benedetta Di Domenico, Sound Designer David Costa.