Pitti Immagine Uomo, the key global fair dedicated to menswear and contemporary lifestyles will be held in Florence from 8 to 11 January 2019. A world that evolves at every edition to represent the latest movements in fashion through projects with a unique style. An increasingly polished geography of the spaces that, on one side, reflects the careful process of perfecting the offering and, on the other, studies new modes of presentation, with new display solutions molded in such a way as to best portray original brand mixes as well as new stories.
The Pitti Box, the theme of Pitti Uomo 95, is inspired by the common character of all Pitti Immagine trade-shows events: to be a Surprise Box, extraordinary tin-containers of ideas and innovations to open and switch from season to season in order to tell the newest vibrations of fashion and lifestyle. At Pitti Uomo, buyers and the press will plunge into a multisensory journey “in-and-out of the box”, discovering the geography of the exhibition and its pavilions. With a set design conceived and curated by life-styler Sergio Colantuoni.
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