Otherwise Formal @ Pitti 97

For the 97th edition of Pitti Uomo, the magazine of fashion and contemporary culture DUST Magazine staged a catwalk show-event at the Fortezza da Basso. A new project that chooses to explore what could be considered one of Pitti’s main contributions to menswear: expanding the boundaries of what formal wear is and the rules of dressing elegantly. This continuous exercise throughout the editions has managed to bind together oppositely charged elements, such as fine tailoring and the codes of the most classic styles, with casual attire and sportswear. These are the aspects of the everyday-wear for the everyday man that the magazine through its point of view celebrated in a show, which will see a selection of garments and looks from Italian and international brands walk out from the fair stands into the open space of Fortezza da Basso. An immersive experience and a new outlook, which engages the public with a question: “What is the new formal today?”

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For its 97th edition, Pitti Uomo asked DUST MAGAZINE to curate a show about the New Formal. Through a selection of garments and looks from italian and international brands DUST explores what could be considered one of Pitti’s main contributions to menswear: expanding the boundaries of what formal wear is and how it can be worn differently. This continuous exercise throughout the editions has managed to bind together oppositely charged elements, such as fine tailoring, classic uniform aspects, with casual attire and sportswear: a new equation between quality and innovation which shaped the contemporary definition of formal. The aspects of the everyday-wear for the everyday man will be interpreted by the magazine in a show at Fortezza da Basso the 8th of January 2020 at 12pm @pittiuomo_official @pittimmagine @dustmagazine #pittiuomo97 #dustmagazine Photography and Artwork © @peterdepotter #peterdepotter Video by @jj_guest
A post shared by DUST MAGAZINE (@dustmagazine) on Jan 7, 2020 at 6:20am PST

The names of the brands: Ahirain, Altea, Alto Milano, Buttero, Camo, Cellardoor, Corelate, Côte&Ciel, Delirious Eyewear, Doppiaa, Doucal’s, Drumohr, Faliero Sarti, Finamore 1925 Napoli, Fortela, Fpm Fabbrica Pelletterie Milano, Gallo, Harris Wharf London, Hestra, Hevo’, Jacques Solovière Paris, Kired, L.B.M. 1911, Lardini, Mario Portolano, Mismo, Officine Creative, O’keeffe, Oliver Spencer, Pierre Louis Mascia, President’s, Pt Torino, Ræburn, Roberto Collina, Scaglione, Sease, Sunspel, Superduper Hats, Ten C, Tombolini, Traiano, Tricker’s, Xacus.