Mercedes-AMG and MV Agusta: a partnership of excellence

Mercedes-AMG brand of Daimler AG manufacturer of high performance sports cars, and motorcycle manufacturer MV Agusta has signed an agreement of collaboration between the two companies on a long-term partnership. The collaboration between these two high-end brands with a long history and a long tradition, embrace the area of marketing and sales. Mercedes-AMG GmbH will acquire a 25% stake together with MV Agusta Motor SpA. The details of the purchase price of the stake in MV Agusta were not disclosed. Mercedes-AMG will appoint a member of the board of MV Agusta. The partnership is still subject to regulatory approval, which is expected to be released in late November.

Tobias Moers, CEO of Mercedes-AMG GmbH, said: “With the MV Agusta we found a perfect partner for Mercedes-AMG in the world of two wheels. This producer great tradition of Mercedes-AMG and are ideally united not only by a long tradition and history of success in sports competitions, but also by common values and future goals: perfection, performance, and development of technology from motorsport to the road. The collaboration with MV Agusta also emphasizes the role of AMG and high performance sports car which brand of Mercedes-Benz Cars. This partnership will allow us to get in touch with a whole new world of high-performance enthusiasts. “

Giovanni Castiglioni, President and Managing Director of MV Agusta, commented: “The MV Agusta and Mercedes-AMG are combined and complement each other perfectly and base their success story on design, high performance and excellence. Thanks to Mercedes-AMG, MV Agusta will accelerate its growth and expand further globally. the uniqueness of MV Agusta will help to underline the leadership of Mercedes-AMG high performance car segment. “

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