(Italiano) MAREDAMARE

MAREDAMARE, benchmark exhibition for the Italian market that each year gathers more than 250 brands of the sector (from the most renowned to the emergent ones) from 14 to 16 July at Fortezza da Basso in Florence, reveals in first preview the four themes that will define the beachwear tendencies for summer 2019. It is a thorough and attentive analysis of styles, carried out by extracting the directions given by world-top trend forecasters and refined in details by sharing them with the brands of the sector.

BOTANICAL BLISS

A tribute to the abundance of nature, to its magnificence, in a journey to discover its most inner and welcoming traits. Botanical printings in high definition, saturated snap-shots of flowers, fruits and leaves that takes us by the hand and lead us to a paradise of life.

ESCAPOLOGY

Everything that seems incomprehensi- ble and impossible to tag. Abstract art as a Stargate towards the unknown, a secret passageway to discover graphic signs and symbols. Falsely unknown compositions that together unfold new languages.

CUT OUTS

New cuts, new inserts, new silhouettes. The body appears to fit to new shapes if the fabric does not follow the patterns. Tears, graphic cuts, belt loops renew the bathing suits in a mathematical play. Be them plain or bold, they give energy and comfort. From the most classical, romantic spirits to the athletic ones.

NOMADIC ATTITUDE

The journey as an introspection into new symbols of a classy semiotics composed of ancient languages mixed together to create a new and sophisticated nomadic style. From North African lands to the Middle East in a rebirth of the Old Salt Route that embraces remote cultures taking on board their innermost traits.