25TH ANNIVERSARY OF NYC RESTAURANT WEEK

NYC & Company, the City’s official destination marketing organization, today announced that reservations are now open for the 25th anniversary of NYC Restaurant Week. The monthlong program, first established in 1992 by Tim Zagat and Joe Baum, will take place July 24 through August 18 at 390 participating restaurants in all five boroughs. New Yorkers and visitors are invited to book reservations now at nycgo.com/restaurantweek to explore the City with their taste buds and experience 34 diverse cuisines in restaurants across 42 neighborhoods. The program features three-course prix-fixe lunches for $29 and three-course prix-fixe dinners for $42 (excludes beverages, gratuities, taxes; Saturday dining not included and Sundays optional). New this season, diners can attend four NYC Restaurant Week Summer Tasting Series events with exclusive menus and ticket sales benefiting local charities.

NYC Restaurant Week was the first dining program of its kind, originating as a four-day dining promotion during the 1992 Democratic National Convention and was coined “NY92.” The program included just under 100 participating restaurants and was aimed to generate lunch business from visiting delegates. Instead, the program became extremely successful among New Yorkers who jumped at the opportunity to eat at fine-dining establishments for $19.92 per person, and the program has evolved ever since.

[in foto: ABC Kitchen]