IRONICALLY ICONIC – unexpected design for expected uses

Valorizzazioni Culturali | Art-Events and AtemporaryStudio present, in coincidence with the Milan Design Week 2017, the exhibition IRONICALLY ICONIC which will take place until 9 April at Brera Site, in the heart of Milan. An exhibition in which the most sophisticated production and creative techniques wear original forms, sometimes weird and funny, that ironically and iconically represent modern customs and traditions.

Formal icons and everyday objects, apparently conventional, reveal themselves in the wonder and surprise of the unexpected.

Unexpected design for expected uses, the slogan of the exhibition, anticipates the outcome that the reversal of roles between irony and icon sometimes generates. At times grotesque, tragic and even disorienting, the products showcased insist on the lever of wonder, curiosity and play.

[ph: Cristina Galliena Bohman]