To study the world surrounding us, with all its tensions and problems, and to translate it into a personal and ‘manly’ style in search for balance. Eleventy Men’s SS20 Collection is built on this search for harmony, resulting in a wardrobe that is based on all the contrasts of modern life: evolution and tradition, dream and reality, past and present. The starting point of the collection is the concern for an increasingly polluted planet with the global challenges that all nations are facing and in which, nevertheless, we must live, because, despite all human errors and horrors, progress, as defined by comfort, always wins. Therefore, for each piece of garment we asked ourselves crucial questions such as ‘What is the environmental impact of this garment?’ ‘How can I limit, or better still, eliminate this impact?’
“Then we asked ourselves if there is an essential clothing item we cannot do without, for which there is no alternative and that allows us to be versatile in our everyday lives. And we found only one answer to our question – denim. We carried out a comprehensive research on the history and evolution of this garment born in the Victorian age and, to this day, still synonym with strength, youth and modernity. Not finding any valid alternatives to denim, we applied the principle of “buy less, buy better”. Therefore, each one of our jeans is made to emphasize its uniqueness, designed down to the last detail to convey the emotion of a legendary garment. We avoided all chemical washes and dyes even in our black denims of which we are one of the few manufacturers in Italy where very strict anti-pollution regulations are applied and industrial dyers forbid the use of harmful colouring agents, in favour of more costly, yet safer, manufacturing and water-treatment systems in order to limit their impact on the environment. Streetwear and athleisure are, without doubt, the newest and most interesting trends in men’s fashion. We enriched them with the highest level of sartorial craftsmanship, where style and detail are emphasized, elegance and comfort combine. Our streetwear offers the same unrivalled comfort of sports apparel without however sacrificing the priceless elegance of a tailormade jacket. Our athleisure ensures the same skilful balance between aesthetics and ethics without the widely used synthetic fabrics. In our hunt for sustainable solutions, we found a harmony between progress and nature in each item. We believe in clothing as a ‘habitat’, something that should be protected and preserved. Because there is always a plan B, but there will never be a planet B.” Marco Baldassari Founder and Man Director of Eleventy:
