“Forever Now – The Icons” La mostra di Gucci a Mosca

Gucci is pleased to announce the exhibition pop-up that takes place in Moscow at the flagship store in Petrovka Street recently opened. “Forever Now – The Icons,” was inaugurated on November 13 and will be available for two months. The exhibition is inspired by the Florentine museum of the House, a place that embodies the philosophy of “Forever Now” which tells both the historical heritage of Gucci is its contemporary evolution under the creative direction of Frida Giannini.

the exhibition features a selection of rare archival items in different thematic areas inspired by the motifs and symbols of the House. The theme of the trip is mainly represented through display of trunks, suitcases, accessories and items created by members of the international jet set, the taste of which has contributed to the international success of Gucci in the ’50s,’ 60s and ’70s. They were, in fact, “Luggage and Travel Items” that characterized the first collection of Guccio Gucci, who was inspired by the luggage of the guests of the Savoy Hotel in London, where he found employment as a goalkeeper in his youth.

the trip through the history of Gucci allows for a peek into the evolution of the iconic Bamboo bag was born in 1947 when the artisans Florence Gucci adopted a creative solution to the shortage of raw materials in the post-war period. With innovative genius, artisans transmuted the bamboo cane, which could still be imported from Japan, the handle of a bag, bending to focus on the material to get a semi-circular shape. Inspired by the curves of the saddle horse, this bag by feminine lines, and structured was recognized as a triumph of Florentine and soon became a symbol of undeniable charm timeless glamor.

While the original model was dimpled pigskin during the ’50s and’ 60s were introduced countless variations to adorn the hands of real and Hollywood stars, assigning it to become one of the most popular models of Gucci.

not far away, visitors can discover a new icon archive for Gucci Jackie Bag which occupies a particularly special place in the history of the illustrious Italian fashion house. Originally developed in the ’60s, the model soon became the favorite accessory of the American First Lady Jacqueline Onassis who in those years was portrayed on numerous occasions indossandone several versions, marking the award of the new name “The Jackie” bag.

At the Flora pattern is a dedicated space within which illustrates the history of the iconic floral print commissioned by Rodolfo Gucci created by Vittorio Accornero for Princess Grace of Monaco.

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