ELEVENTY MEETS THE MARBLE WORKERS

For its SS 2017 men’s and women’s collections, Eleventy has chosen the surreal scenario of Henraux’s Cervaiole marble quarry on Monte Altissimo in Tuscany, already known to Michelangelo Buonarroti who explored the area in 1517. Over time, the historic quarry has been a destination for generations of artists from all over the world.

Eleventy’s choice was dictated by its desire to promote places and specialisations linked to our country’s traditional manufacturing sectors, those which express Italy’s value in today’s global context. Seventy-eight colour shots by photographer Stefano Guindani portray models who seem to materialise from the marble planes and, as though suspended in the lunar scenario of the quarries, recount the sophisticated elegance of the new Eleventy collections for men and women.

The new campaign is accompanied by a short movie filmed by Andrea Piu under the creative supervision of Andrea Mauro, with music composed for the occasion by Andrea Yazee Production.The slow-motion sequences play out on diagonals that follow the natural lines of the Cervaiole quarry to underline the subtle link between the refined elegance of the Eleventy collections and the purity of each single slab of marble.