DANIEL WELLINGTON AT THE GIRO D’STIL 2016 PITTI UOMO 90

Positioned in the middle of Fortezza Basso, is the Giro d’Stil basecamp and studio. Here spectators can take part of our philosophy, follow interviews and mini events during 4 days at Pitti Uomo.

The Race

Starting at Fortezza Basso, impeccably dressed models ride through the stunning city of Florence, showing what it means to really ride in style. All riders are monitored for style as well as pulse throughout. A high pulse or fashion fouls such as a sloppily worn necktie results in penalty time.

In Giro d’Stil winning is not about being first finisher. It’s about being the most fashionable.

With great care for future generation, the Corporate Social Responsibility is the great priorities of Daniel Wellington for 2016 and that is the reason we decided to support this new edition of Giro d’Stil around Florence.