Chance Chanel - Take a new chance

Chanel unveils a new interpretation of the Chance Eau Tendre Eau de Parfum fragrance as an Eau de Parfum. With Chance Eau Tendre Eau de Parfum, perfumer-creator Olivier Polge, in cooperation with the Chanel Laboratory of Fragrance Creation and Development, reinterprets the floral-fruity signature. More intense, more enveloping, this version expresses a radiant and confident femininity. Its floral heart accentuates the fullness of exotic jasmine absolute, enriched with an essence of rose that shines a soft light at the center of the composition. More feminine than ever, this floral equation is draped in just the right dose of smooth and creamy white musk notes to create a clean, cottony effect. Immediately illuminated by the tangy whirl of the grapefruit-quince accord, Chance Eau Tendre Eau de Parfum brings a feeling of absolute tenderness. Delicate and profoundly poetic, this new composition evokes a woman whose joy and inner glow gives her instant charm.

For the launch of the Chance Eau Tendre Eau de Parfum, Chanel is revealing a new advertising-campaign for the Chancee fragrance line on January 4, 2019. Continuing his longstanding collaboration with the House since 1990, Jean-Paul Goude has poured all of his creativity and allegorical talent into the campaign. Moving on from playing games, Jean-Paul Goude opted to portray another theater of chance: the audition. For this campaign, Goude teamed with self-taught choreographer Ryan Heffington who shares his love of mixing genres and cultures, and with musician Sam Spiegel who also wavers between classical culture and hip hop. It was a perfect fit: “they are both perfectly in tune with me, taking a somewhat naive and spontaneous approach to the film that is similar to mine.”