Bit 2017

BIT, the International Travel Exhibition, is a show with worldwide appeal that brings together those who work in the tourism industry from all over the world as well as a large number of visitors, travellers, and press. Organized by Fiera Milano – the most important company organizing exhibitions and congresses in Italy, and one of the largest in the world ­– BIT has been held every year in Milan since 1980.

For more than 30 years, BIT has brought together decision makers, industry experts and carefully selected targeted buyers from various geographical areas and product sector.

With more than 1.500 Hosted Buyers from Italy and abroad, more than 2.000 participating companies and more than 60.000 professional visitors expected, the 2017 edition will be one of the most innovative shows that BIT has ever organized, introducing important novelties.

From Sunday 2nd April to Tuesday 4th April 2017, BIT will be a completely new experience. Even from a logistical point of view. In fact, the new location of the event will be Fieramilanocity (the innovative exhibition centre in the city) and MiCo (one of the largest congress centres in Europe and the world).

Along with the four main sectors – Leisure, Luxury, MICE and Destination Sport – there are to be three visitor itineraries dedicated to themed areas that are seeing great growth: A Bit of Taste (food and wine), Be Tech (digital) and I love wedding (dedicated to honeymoons).

Rounding out the exhibition, there is also to be a wide range of meetings, which will be even more targeted next year thanks to detailed sessions that have been created to offer professionals a true overview of the “where, how and when” in terms of what will be hot in tomorrow’s tourism industry.