From Friday 14 to Sunday 16 September, Pitti Fragranze is the Pitti Immagine fair-event that brings the best global artistic perfumery proposals to Florence. A unique observatory at the Stazione Leopolda on the most exclusive essences, the latest ideas in the field of beauty and wellness, as well as a selection of lines of cosmetics and sophisticated accessories proposed by over 220 maisons and the most qualified brands together with the most interesting new talents on the world scene. A selection showing high international participation rate: 70% of the brands at this edition come from abroad. Pitti Fragranze is also a well-established reference platform for the evolution of olfactory culture: every year, the sector’s top names and most influential noses meet in Florence to discuss the latest trends and the unbreakable bonds and synergies between fragrances and lifestyles today.
Pitti Fragranze N.16 © Credits to: AKAstudio – collective
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