Pitti Fragranze 17

From 13 to 15 September 2019 at the Stazione Leopolda, the latest rendezvous with Fragranze the Pitti Immagine fair-event that brings the best international artistic perfumery proposals to Florence At the Stazione Leopolda, a unique stage, a special audience, a select and authoritative meeting place dedicated to the best artistic perfumery proposals, the latest ideas in beauty, wellness, wellbeing and the most exclusive skincare lines presented by 150 of the most qualified maisons and brands, as well as the new talents on the world scene.

Pitti Fragranze is the unmissable rendezvous that, every year, calls the top sector names and the most prestigious noses to Florence to discuss the latest trends and the most advanced experiences in selective perfumery, as well as the links between fragrances and lifestyles today.

The theme of Pitti Fragranze 2019: The veiling is essential for beauty, preventing its undressing and unveiling. (Walter Benjamin)

The image that illustrates the new edition was created and developed around the pairing of art and beauty. Beauty as harmony, a dynamic and changing entity, in which we have to learn to be and move around. Graphic artist Diego Soprana was inspired by the art of Antonio Canova and Gian Lorenzo Bernini for the new visuals: the contact and the intertwining, like essences on the skin, the contemporary classic, the sublime and the veiling.

Among the BRANDS taking part in this edition we highlight: Acampora Profumi, Affinessence, Alysonoldoini, Anima Vinci, Anna Paghera, Antonio Alessandria Perfums, Arte Profumi, BDK Parfums, Bentley Fragrances, Biehl, Björk & Berries, By Terry, Byredo, Caron, Ciro, Coola Suncare, David Jourquin, Diana Vreeland, Diptyque, Edward Bess, Ella K Parfums, Lucien Ferrero maitre parfumer, Christian Tortu and Ecooking.

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SPRING – Focus on new talents. Spring is the area of Fragranze reserved for new names, fragrance lines recently launched on the market and the first appointment with the international public, selected by Pitti Immagine to intercept the needs of the most research-conscious buyers. Find the new names on https://bit.ly/2OKCJVu #fragranze17
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