Superdesign Show 2019

13.000 sq.m of exhibiting spaces, 2 locations, 100.000 visitors and over 2.000 registered journalists just in 2018. All of this at Superstudio, one of the most sought after and visited destinations of the milanese design week, that is reaching its twentieth year and that this year again renovates completely the Superdesign Show event, encoding the latest trends and the most significant proposals, with a whole-year round research.

After launching the original format “less fair, more museum” in the name of quality and excellence, the forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini, follows the usual missionOnly the best with particular attention to the Innovation&Tradition theme. Tradition, heritage, top-notch handicraft, manual processing, organic materials approach innovation and the most cutting-edge technology with only one goal: simplify and make more beautiful, smart, eco-friendly our homes and our cities. Apparently, nature and technology, tradition and innovation, may seem antithetical, everything revolves around this contrast-tension which is aesthetic as well.

Also the decision to use for Superdesign Show’s common parts, two opposite colours, white and black, reflects contrast and at the same time interdependence, as the Yin and Yang philosophy, which is, by no coincidence, evoked by a few exhibitors from the Far East. At Superstudio Più, in the Central pavilion, an entirely white and black path resembles a city street with a large central square and arcade with a row of elegant “boutiques”. All around, independent buildings, national pavilions, installations, theme exhibitions, emotional lighting, contaminations with art and fashion. Furniture but also automotive, intangible art exhibitions, 3D softwares, textiles, sophisticated “hotellerie”, outdoor…