Oway Beauty

Oway (Organic Way) is a 100% green italian brand fruit of over 15 years of work based on the world of natural, biodynamic, organic formulation and on a clean chemistry that offers real and concrete results.

There is a company of people behind Organic Way who works together to achieve one goal: to promote a healthy and positive lifestyle. Ecology underlies our concrete actions: in company life, in the creation of ecological and reusable supports for the salon, in the totally green display setups inside and outside our facility. 

Oway the “Organic way of life” concept in all Organic Way locations, including head spa H.OR.TO. (Hair Organic Touch) at “FICO EATALY WORLD ” , in the academies and beauty salons through a sharing of knowledge (enhanced also through the internet) that goes well beyond the classic themes of hairstyle and aesthetics. Training, communication and OW example promote informed and sustainable choices for the environment and the person. Cosm-ethics, fashion and design coexist in a single, transparent path, the Organic Way path.