Cosmofarma Exhibition, the reference exhibition for the pharmacy world organized by Bologna Fiere, presents the schedule of the initiatives for its 21st edition, which will take place in Bologna from May 5 to 7, 2017. After the good results of the last edition, Cosmofarma proposes a full schedule of conferences and training initiatives about the latest issues of the industry.
As usual, there are 4 thematic focuses for the 2017 edition, chosen through a survey addressed to exhibitors and visitors: around these themes in-depth studies and initiatives will be developed, which are on the agenda of the market.
DIAGNOSTICS AND PREVENTION – The pharmacist is an important reference person for the patient as regards prevention and education for a correct lifestyle.
MANAGEMENT AND DIGITAL – Digital is an essential element for the evolution of the pharmaceutical market. It influences the structure of the sale point and the everyday activity of the pharmacist, who is now able to analyze the customers’ purchasing behavior, thanks to opportunities provided by new technologies.
DERMOCOSMETICS AND TRICHOLOGY – Pharmacy is a distribution channel of excellence for cosmetics products. Dermo-cosmetic products are therefore a very profitable business for the pharmacist. In addition to presenting the most important new products to exploit this specific segment, this year Cosmofarma Exhibition will deepen into the knowledge about trichology, hair loss issues and technologies to eliminate it.
NUTRITION AND LIFESTYLE – A correct nutrition, together with an healthy physical activity, is a powerful preventive tool for a lot of diseases, and often patients need authoritative advices to improve their relationship with food, with more healthy ingredients, nutraceuticals and dietary supplements which help them to maintain their health.
The distinguishing feature of Cosmofarma Exhibition is the highly innovative conferences which go beyond the mere teaching and give inputs for possible developments of the pharmacy profession. Spotlights on wellbeing, lifestyle, future and innovation.
[Watch the video on top with best moments of Cosmofarma Exhibition 2016]
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