ESCADA celebrated the opening of its new flagship store in Duesseldorf, Koenigsallee 30, with an exclusive Grand Opening Event. The flagship store at Koenigsallee 30 is the first store, designed in the new ESCADA store design concept called ‘The Lounge’. At the Grand Opening Event Megha Mittal, ESCADA Chairman, and Joerg Wahlers, ESCADA CFO and COO, The evening’s guests included style icon Olivia Palermo and artist Valéria Nascimento as well as Julia Stegner, Tatjana Patitz, Nadja Auermann, Lena Gercke, and Cato van Ee, the face of the new campaign.
A highlight of the evening was the exclusive fashion show with selected looks from the new Fall/Winter 2016 collection. The intense colour palette of red, blue and yellow tones with the accentuated feminine silhouette interprets the modern glamour of the collection. Heritage styles have been revised and reinterpreted with new techniques and surprising looks – a homage to the past with an eye trained firmly on the future. At the opening, ESCADA launches the limited edition handbag ESCADA ML40 Duesseldorf Edition, a reference to Margaretha Ley, ESCADA founder and visionary. The special edition ML40 Duesseldorf is available in midi size and in the limited colour combination taupe with pink. The event was accompanied by an extensive charity campaign. For each social media post using the hashtag #ESCADADuesseldorf, ESCADA donated ten Euro to the charity organization Pink Ribbon Germany. Pink Ribbon is an international charity organisation, which aims to create a global community to support breast cancer patients, survivors and their families all over the world.
You might also like
More from Archivio
(Italiano) La proposta di Rimske Terme per i ponti di primavera
(Italiano)I lunghi ponti del 25 aprile e del 1° maggio sono da sempre un’occasione per trascorrere qualche giorno di vacanza …
(Italiano) Trytaly: la vera cucina italiana per i turisti di tutto il mondo
(Italiano)Quante volte vi è capitato di viaggiare all’estero e di rimanere delusi dalla cucina del posto? Troppo spesso, infatti, succede di …
(Italiano) The Party Edit by Pronovias: moderna, attuale, all’avanguardia
(Italiano)Pronovias, il marchio leader mondiale nel settore della sposa di lusso, presenta una nuova linea, Pronovias The Party Edit, disponibile …