UNSCENT. URBAN SCENT GARDEN

The vibrant Porta Nuova district, among glass and greenery, is the setting for the sixth edition of UNSCENT, the event that focuses on the best of avant-garde and niche perfumery. A fixed appointment with Intertrade Group. UNSCENT is a project devised and developed by Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group). UNSCENT proposes a powerful and colourful nature that over flows from cement and glass. A large urban greenhouse in which to explore flowers in continual blossom, artificial plants. In an ambiguity between natural and artificial, between true and false, where perfume alone, invisible, turns out to be real.
The space as seen by Cristiano Seganfreddo is inspired by the wide and poetic imagination of the work entitled “Natura Motion” by the artist Stefano Scheda, who has continually worked on the poetics of outside/ inside. A field of crevices and cement over owing with coloured owers, memories of the 2012 earthquake.
At the centre of the exhibition space a large greenhouse that becomes a place of exploration. A large mirrored parallelepiped blends perfumes and flowers, in reflections nourished by the presence of visitors in a scenic floral and olfactory mechanism.
Many guests of honour will be present: Sheikh Majed Al Sabah, Danielle Ryan, Niclas and Christine Lydeen, Giovanni Castelli and Antonio Zuddas, Bruno Truchon-Bartès and many others.