Technology: future was yesterday

During the next edition of WHITE show in Milan, will be world premiered TECHNOLOGY: the new Made in Italy sneakers Brand inspired by the Eighties. TECHNOLOGY reinterprets the early 80s African American hip hop world trends, inspired by the Breakdance cult, typical of the that time New York City suburbs.

1984. At the movie theaters Breakin’ is projected subverting and flooding the world with the desire of Breakdance. The same year, the transgressive and revolutionary pianist Herbie Hancock, with his irreverent creativity, wins a Grammy Award for his new album “Sound System”, powerfully influencing styles and aesthetic of the time.

From this atmosphere comes TECHNOLOGY, a new sneakers collection entirely made with the new High Frequency technology – a particular industrial process applied to plastic materials that, combined with screen printing, allows to obtain colorful details in relief- which expresses a new “techno-vintage” vision result of a careful stylistic research that looks closely at the world of the Eighties but in a modern way.