BEAUTY WEB AWARD for 7 years is the prize of beauty promoted by the web Bellezza.it, the Italian portal of wellness and beauty and Cosmetics Italy, national association cosmetic companies.
Today were announced the winners rated online sites by over 50,000 users in 85 sites inscribed. The winners of the Beauty Web Award 2014 are:
– consumer category: COLLISTAR.IT
– professional category: FRAMESI.IT
– category e-commerce: BOTTEGAVERDE.IT
For the special Brand & Social Media, the jury assessed 40 projects of integrated communication using both qualitative and quantitative criteria (data provided by BEWE), in particular:
1. presence on the social scene (standing)
2. interaction between business and social mediia
3. branding activities within social media
The award goes to KIKO MILANO that, based on the above parameters, it is most distinct in the integrated communication activities, with particular reference to the social care and the world of social media.
“Delivering these awards to companies that represent an example of success within the Made in Italy allows us to put in effect the cosmetics sector between manufacturing excellence of our country – commented Fabio Berchi, representing Italy at the event Cosmetics awards – the growing attention to the world of social, which illuminate in a spontaneous and direct and quirks daily habits, emphasis is also placed on the social value of the cosmetic product, indispensable ally of prevention and health of each of us. “
Marco Magistri, director of Bellezza.it concluded the ceremony by saying: “The Beauty Web Award each year is proof of how the web is one of the means preferred by users for information, buy and share products and services related to the world of beauty and as part of the companies in the sector will continue to grow awareness of the essential value of the network to create a special relationship with their consumers’ .
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